AI Insights · Timothy · April 2025
Top 5 iOS Beauty Retail Apps in Ukraine: Q1 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Ukraine during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top beauty retail applications on iOS in Ukraine demonstrated varied performance trends. Here's a closer look at how these apps fared.
MAKEUP - Beauty without limits saw a consistent presence in the market with weekly downloads peaking at around 9.9K at the beginning of January. Although downloads experienced a slight decline towards the end of the quarter, weekly active users steadily increased from approximately 48.4K to 64.6K.
EVA - мережа магазинів краси! maintained a steady download rate, with numbers fluctuating between 5.1K and 6.4K. Active users saw a minor dip mid-quarter but recovered to finish strong at around 150.9K by the end of March.
BROCARD: доставка косметики experienced a dip in weekly downloads from an initial 9K to a low of 4.2K in mid-March. Despite this, active users remained relatively stable, closing the quarter at approximately 34.5K.
Notino: profumi e cosmetici showed a significant spike in downloads mid-February, reaching 11.8K, before stabilizing around 3.9K. Active users peaked at 77.9K in February but saw a gradual decrease towards the quarter's end.
PROSTOR maintained a consistent download rate, averaging around 4K weekly. Active users hovered in the range of 16K to 17K throughout the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in Ukraine. For more detailed analytics and trends, visit Sensor Tower's platform.
